Ray Henry

Over 20 years designing and developing for the Web. Experienced in building engaging and purpose-driven user experiences based on analytical review and optimized through A/B testing. Work Samples

Work Experience

2023 - Present

Advisor, Web Design

  • Utilized analytical data (GA, Hotjar, Crazy Egg) to design, implement and manage an iterative approach to A/B testing on the B2B side of the website
  • Partnered with brand and engineering teams to provide UI/UX feedback and code optimization suggestions to improve AEM components for large redesign
  • Designed, developed and implemented ABM campaign landing pages within Adobe Target
  • Provided strategic support for integration of acquired company websites into the TransUnion ecosystem

2011 - 2023

Manager Web Design

  • Managed the design, user experience and UI of a multiple .brand TLD website
  • Responsible for maintaining corporate brand in all online experiences including web and HTML email marketing campaigns
  • Was lead on design and front-end (HTML, CSS, JS) development of marketing landing pages, Wordpress-based content hubs and application interfaces
  • Established and continually refactored website code to improve on-page performance metrics
  • Built custom calculators and tools to drive lead conversion

2005 - 2011

Senior Web Designer

  • Responsible for design and HTML/CSS development of pages for large e-commerce application
  • Designed and developed A/B test pages to increase conversion and sales
  • Spearheaded CSS-based website templates that allowed more flexibility for customers
  • Reworked the company's mobile and post-login account manager that helped reduce support calls by 10%
  • Responsible for all Wordpress development for corporate online presences

2003 - 2005

Web Designer

User Interface design, layout and graphic construction for multiple websites as well as creative development for email campaigns. Worked with product development teams and software engineers to maintain a multitude of online experiences for various contracts.

2000 - 2003

Web Designer / UI

Part of a team of designers responsible for building a pre- and post-login application experience for a large online financial solutions company. Developed Macromedia Flash demos showcasing the benefits of the company's innovation solutions. HTML email and banner ad design for marketing purposes.

Areas of Expertise

UI/UX design & testing
Responsive design & development
(X)HTML 4/5
CSS
Adobe Creative Cloud (Photoshop, Illustrator)
A/B testing programs (Adobe Target, VWO, Optimizely)
SASS/SCSS
JavaScript & jQuery
CMS (AEM, Pimcore, Wordpress, Drupal)
PHP
Git

Industry Recognition

A redesign of the Neustar corporate website received an "American Web Design Award" from The Creative Group in 2014.

Two submissions to the CSS Zen Garden (http://www.csszengarden.com/) were published in Dave Shea's The Zen of CSS Design (2005).

A free stock photo site that I developed and maintain, TextureKing.com, was highlighted in New Masters of Photoshop : Volume 2 (2004).

Hobbies

Sitting behind a computer all day can drive anyone a bit batty. If I'm not at the gym or outside growing obnoxiously hot chilis, I can be found hiking with my family and dogs or enjoying a tasty craft brew on the back deck.