Work Experience
2023 - Present
Advisor, Web Design
- Utilized analytical data (GA, Hotjar, Crazy Egg) to design, implement, and manage iterative approach to A/B testing on B2B side of website.
- Directed UI and UX reviews of pages created by CMS authors.
- Partnered with brand and engineering teams to prioritize UI/UX improvements and code optimizations for AEM components during large redesign.
- Designed, developed, and implemented ABM campaign landing pages within Adobe Target.
- Provided strategic support for integration of acquired companies’ websites into TransUnion ecosystem.
- Mentored junior team members in area of web design and front-end development.
- Wrote requirement documents and research documentation for improved feature capabilities.
2011 - 2023
Manager Web Design
- Managed design, UI, and UX of multiple websites including Neustar’s corporate presence and several subject-specific microsites, maintaining corporate brand guidelines in all online experiences.
- Worked with analytics team to design and launch site-wide A/B tests to improve user experience and increase lead conversion.
- Led design and front-end (HTML, CSS, JS) development of custom Marketo email templates and marketing landing pages.
- Provided UI design and coded templates for post-login application interfaces.
- Established and continually refactored website code to improve on-page performance metrics.
- Built custom calculators and tools to drive lead conversion.
- Responsible for Wordpress theme design and development
2005 - 2011
Senior Web Designer
Oversaw design and HTML/CSS development of pages for large e-commerce application. Designed and developed A/B test pages to increase conversion and sales. Spearheaded front-end development of CSS-based website templates that allowed more flexibility for customers. Reworked company's mobile and post-login account manager that resulted in 10% drop in support calls. Oversaw all Wordpress development for corporate online presences.
2003 - 2005
Web Designer
Performed user interface design, layout, and graphic construction for multiple websites, as well as creative development for email campaigns. Worked with product development teams and software engineers to maintain multitude of online experiences for various contracts.
2000 - 2003
Web Designer / UI
Served as part of team of designers responsible for building pre- and post-login application experience for large online financial solutions company. Developed Macromedia Flash demos showcasing benefits of company's innovation solutions. Performed HTML email and banner ad design for marketing purposes.
Areas of Expertise
UI/UX design & testing
Responsive design & development
(X)HTML 4/5
CSS
Adobe Creative Cloud (Photoshop, Illustrator)
A/B testing programs (Adobe Target, VWO, Optimizely)
SASS/SCSS
JavaScript & jQuery
CMS (AEM, Pimcore, Wordpress, Drupal)
Brand/Logo Design
PHP
Git
Industry Recognition
A redesign of the Neustar corporate website received an "American Web Design Award" from The Creative Group in 2014.
Two submissions to the CSS Zen Garden (http://www.csszengarden.com/) were published in Dave Shea's The Zen of CSS Design (2005).
A free stock photo site that I developed and maintain, TextureKing.com, was highlighted in New Masters of Photoshop : Volume 2 (2004).
Hobbies
Sitting behind a computer all day can drive anyone a bit batty. If I'm not at the gym or outside growing obnoxiously hot chilis, I can be found hiking with my family and dogs or enjoying a tasty craft brew on the back deck.